09 Jun 2016

Australia’s annual fashion industry celebration 2016

The Australian Fashion Chamber (AFC) co-hosted its second anniversary with a VIVID extravaganza on Level 26 of Sydney’s AMP Building.

Australia’s annual fashion industry celebration 2016

The Australian Fashion Chamber (AFC) co-hosted its second anniversary with a VIVID extravaganza on Level 26 of Sydney’s AMP Building.

The Australian Fashion Chamber (AFC) co-hosted its second anniversary with a VIVID extravaganza on Level 26 of Sydney’s AMP Building on Wednesday 8 June, marking another successful year where the AFC solidified its Designers Abroad export program and helped bring the industry closer together to raise the profile of Australian fashion internationally.


Foreign Minister Julie Bishop spoke at the event, demonstrating the importance of the AFC’s programs and of strategically building Australia’s creative potential on the trade front as well as Bryan Hynes, Managing Director, AMP Capital Shopping Centres on behalf of AMP Capital, the AFC’s principal sponsor and Edwina McCann, Editor of Vogue Australia.

‘The AFC brings the industry together to showcase the diversity of Australia’s creative talent and to work towards ensuring a sustainable and thriving fashion and design industry in Australia, ready to seize opportunities in export markets
Foreign Minister Julie Bishop

For Romance Was Born’s Luke Sales and Anna Plunkett, who showcased in Paris as part of the AFC’s third Designers Abroad initiative in March, “Without the Australian Fashion Chamber’s support, we would not have been able to present our collection internationally. The Designers Abroad program has helped us grow our orders dramatically by 400% in two seasons and be picked up by Saks 5th Avenue.”

Designer Christopher Esber added, “Participating in The AFC showroom for Resort ‘15 last year was a coming-of-age for the brand on an international scale, with the collection gaining momentum and notoriety from major global boutiques and also key journalists.”

AFC General Manger Courtney Miller said, “As a small not-for-profit, the Australian Fashion Chamber has done a lot in the past year to engage and building Australia’s reputation - not just in fashion, but as a country that makes sophisticated and beautiful products that present a unique perspective.”

Last month’s Mercedes-Benz Fashion Week Australia demonstrated a strategic change for the industry, with a move towards focusing on Resort collections, which often have the biggest sales and longest floor times. It is the first fashion week of the year to so and is the result of a strong industry relationship between the event’s organisers; IMG, the AFC and Destination NSW.

At the AFC event, overlooking the spectacular lights of the Vivid Sydney Festival, six models were styled by Mikey Ayoubi in Dion Lee, Emma Mulholland, Romance Was Born, Strateas Carlucci, Gary Begini and Kacey Devlin with, hair by national creative for Toni & Guy, Katy Reeve, and makeup by M.A.C. Guests were treated to wine and champagne by Adelaide winery Bird In Hand, and water sourced from Cape Grim in Tasmania. Ladurée macarons, lavish cheese platters and French inspired canapes were also served.

In addition to the Designers Abroad program,

the AFC continues its mission to strengthen, promote and develop Australian fashion through a host of activities, including mentorship programs and business seminars for designers.

The AFC also supports Australian designers regularly showing at New York and Paris fashion weeks.

Moving forward, there are plans to continue the AFC’s Paris showrooms and establish a Designers Abroad program in New York City. The AFC also continues to assist IMG in building Australian Fashion Week to be the world-renowned event it has become.

The AFC would not be possible without the support of AMP Capital, Woolmark, Toni & Guy, M.A.C Cosmetics, and Qantas. The AFC also thanks event sponsors Bird in Hand and Flaunter.

We are incredibly proud of our partnership with the Australian Fashion Chamber; it is a way for us to support the best Australian creative talent and the future of our local fashion industry.
Bryan Hynes, Managing Director for AMP Capital Shopping Centres.