Developed by AMP Capital Shopping Centres

This research aims to provide retailers with valuable, meaningful, and inspirational insights into both current and future retail practices.

September 2014

The Consulting Consumer

Recommended Retail Practice Report

AMP Capital Shopping Centres' (AMPCSC) annual Recommended Retail Practices Report 2014 (RRP): The Consulting Consumer reveals that never has the voice of consumers been so vital in making and breaking brands and retailers, than it is today.

The report has identified five key themes and related recommendations for retailers. More than anything, shoppers are seeking meaningful connections with brands and retailers and the opportunity to collaborate on products, services and experiences. The time is right to embrace this shift in the way brands interact with customers. After all, customers are the most effective consultants a company can hire, and in order to form lasting relationships, it is vital to connect and start a meaningful conversation with them.