13 Dec 2016

Love Yourself wins People's Choice Award

Macquarie Centre’s fashion film, Love Yourself, won the People’s Choice Award at the Australian Fashion Film Awards in Melbourne.

Love Yourself wins People's Choice Award

Macquarie Centre’s fashion film, Love Yourself, won the People’s Choice Award at the Australian Fashion Film Awards in Melbourne.

The film, Love Yourself, was created for Macquarie Centre’s 2016 autumn winter campaign and featured well-known brand ambassadors Ryan Corr and Sophie Lowe. The campaign truly pushed the boundaries for shopping centres in Australia and was a unique and bespoke way of showcasing the centre’s Australian designer fashion.

The film was produced and directed by Lucas Jatoba and Rene Hernandez and filmed in the Blue Mountains. The film received around 400,000 views and reached 1.43 million shoppers through social media channels during the campaign period, demonstrating a strong customer appeal for the new form of advertising fashion retail. 

The Australian Fashion Film Awards (AFFA) is a not-for-profit organisation, nurturing and promoting talent by showcasing a selection of top independent and commercial films. The mission of AFFA is to build the profile of the fashion film industry in Australia, support independent film-makers, and increase employment opportunities for creatives within the fashion film industry through fostering relationships between corporates and content creators.