04 Aug 2017

NEW AMP CAPITAL SHOPPING CENTRE WEBSITES LAUNCHED

Brand new web platforms have launched this week across 18 shopping centres in the AMP Capital portfolio.

NEW AMP CAPITAL SHOPPING CENTRE WEBSITES LAUNCHED

Brand new web platforms have launched this week across 18 shopping centres in the AMP Capital portfolio.

AMP Capital Shopping Centres launched its new website platform this week across the 18 shopping centres in its portfolio. The new platform aims to create inspiring shopping centre experiences for both retailers and customers. It closes the gap between the online and offline experience and provides customers with the opportunity to interact with their local AMP Capital shopping centre - 24 hours a day, seven days a week.

The key focus of the new platform is to leverage technology to connect audiences and use key insights to shape experiences for local tastes. This is an opportunity for AMP Capital shopping centres to create value for its key customers beyond the walls of a shopping centre by connecting the local in-centre experience with the online experience.

The new websites integrate image led design, first to market turn by turn wayfinding functionality, as well as dedicated language and tourist pages. Whether customers are international tourists or local mission shoppers, AMP Capital shopping centres has built a solution with the customer at heart to effectively drive business performance.