01 Aug 2017

Unleash Your Explorer

National digital campaign has launched in-centre and online, it's time to explore something new!

Unleash Your Explorer

National digital campaign has launched in-centre and online, it's time to explore something new!

Last week, AMP Capital Shopping Centres’ launched 18 brand new shopping centre websites and to celebrate they've launched with a national digitally led campaign both in-centre and online, titled Unleash your Explorer.  

The campaign involves two key entry components to cater for a variety of customers, an in-centre selfie station and an online, where's wally style game of chance. Customers can take a photo infront of the centre's display and #exploreincentre and tag the relevant centre to be entered into the draw for weekly prizes including gift cards, travel accessories and more. 

Further, customers can gain additional entries by visiting the brand new websites and playing a spot to win style of game where the customer enters the coordinates of the hidden character amongst the illustration. Playing the online version gains customers an entry into a Grand Prize Draw. This prize includes a $5,000 shopping spree at AMP Capital Shopping Centre's award winning asset, Pacific Fair, along with a $2,000 credit with Flight Centre to get them there and help with booking accomodation too!

Pacific Fair shoppers are also able to enter the Grand Prize Draw of their own, a $5,000 Flight Centre travel credit to spend towards the ultimate shoppers dream- will it be L.A on Rodeo Drive, or the big smoke in NYC? Who knows- it's completely up to the winner to decide! 

Unleash your explorer encourages customers to step outside their comfort zone, experience a new store in-centre, find a hidden gem inside a store or simply jump online and play for a chance to win the trip of a lifetime!

The campaign will be live across all websites from 9am AEST 7 August and will run until 30 August at 9pm AEST and can be accessed from each individual centres websites.